Burak Su

I was in college when I founded a website-building business in 2001 without any capital and coding skills. Until today, I have worked a lot and learned tons of stuff that changed my life. As a founder and manager of two awarded digital advertising agencies *, I worked with the biggest brands like Nike, Burger King, Vodafone, Netflix, Intel, KPMG, Emaar, P&G, Coca Cola, Unilever, Ikea, Danone, Nestle Waters, etc. I spread thousands of creative ideas, and I managed talented teams. The brands who listened to my strategical advice won millions of dollars. I directed the multi-million-dollar digital advertising campaigns with my team. Every day I wake up for delivering value to my brands. I am a problem-solver and a challenger. I have solved tons of branding, marketing, and advertising problem.

One of the biggest lessons I have learned in my life was the importance of sharing knowledge generously. Because of that, I started to write a blog to share my experience. I collected a lot of information in my lifetime and converted it to knowledge. I will try to share my experience in marketing, management, and innovation with feasible samples. I'm ready to help entrepreneurs, marketers, and brand owners with their business adventures.

With the help of the fifteen-year of experience in sales and marketing, I created a branding strategy model for the digital era for the corporate brands: "Brand FrameWork." You can get more information on the website.

I believe that marketing is one of the critical elements that build today's world. Selling and buying created division of labor, and this efficiency shaped the economy. With the help of this efficiency and cooperation, homo sapiens found solutions for their daily life and had time for innovation, art, and sociality. So today, marketing is more critical than in ancient times. Yes, we are selling products and services basically, but we are also changing culture. If we can transform products into brands, we can shape our community with the power of branding. We consume products for our needs, but a brand creates a concept based on trust. If you sell just a product, your biggest nightmare is your sales. You can sell low-quality products as a commodity, and you don't have to care about service quality. However, you must care about your fame, prestige, and value if you are a brand. A brand is a promise you have to keep constantly. If we can create more powerful brands, our community will be more powerful. We have a chance to shift our future by changing our approach to marketing and branding.

I know "changing the world and making the world a better place" are huge ideals we use and consume too much. I prefer to be realistic than an idealist. I am limited to my circle of influence. I can only create an impact by spreading my ideas and serving the community. I established * for these purposes. is an initiative where experts (today, only me) help their entrepreneurs, SMEs, and NGOs. I hope will be a branding movement that will create value and a platform where the branding community meets.

I'm excited to start this journey. I promise to deliver value-added content for your brand on this blog and . You can always ask me anything you are curious about. I'm ready to help you. I'm keen to hear from you and learn from your stories.

Let's make a difference together!

You can follow me on , , , and .

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* Turkish version of is 

** My agency . My previous agency .

Medium member since October 2021
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Editor of Kroppa Digital

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Connect with Burak Su
Burak Su

Burak Su

Brand Strategist & Partner @Kroppadigital — Advertising & marketing enthusiast