Burak Su

The distinction between what is trendy and what is actually on trend is crucial. Trendy is short-term, but a trend lasts for a long time. Quickly fashionable items are called “trendy,” while the development of a true “trend” takes years.

Trends can alter technology, infrastructure, business practices, and cultural norms; trendy things frequently don’t change anything. Rarely do things that are trendy actually become a trend.

You can avoid being trendy as a brand, but you must follow trends.

Here are some examples:

Trendy

Trend

Metaverse

Machine Learning

Clubhouse

Podcast

NFT

Blockchain

Dukan or Watermelon Diet

Vegan Nutrition

Social Media Fast

Screen Time Limitations

Four-day work

Remote working

Quite Quitting

Side-Hustle

Do you have any trendy things or trends examples? Don’t hesitate to share with me on Twitter.

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Any idiot can sell a product with a discount. This type of sales offer does not require marketing or branding investments. Instead, marketing aims to sell a product at a higher price than competitors.

You must fire a marketing manager who requests a discount campaign. He is unaware of his function in the organization and doesn’t know what makes a sales campaign different from marketing.

Sales campaigns include promotions such as discounts, coupons, and buy one, get one free. I don’t say these are not important. I mean that these are not a product’s value proposition. Marketing focuses on the unique value proposition.

Remember the first sentence:

“Any idiot can sell a product with a discount.”

Originally published at https://www.buraksu.com on September 26, 2022.

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Burak Su

Burak Su

Brand Strategist & Partner @Kroppadigital — Advertising & marketing enthusiast